If you have browsed the Regatta Outdoor Clothing website and 2009 brochure you might be wondering just how you get to be a model and wear all those fabulous clothes in exotic locations?

Well, the Longley family from East Sussex won Regatta’s national competition to find a typical Regatta family to star in its new Spring / Summer 2009 outdoor clothing brochure and campaign.

The Longleys share Regatta’s values of being active, down to earth, fun-loving, adventurous and easy going which clearly shines through in the new shots and brings a real freshness and vitality to the new Regatta campaign.

The family, Mum Delia, Dad Darren and children Leo and India, were jetted off to South Africa to take part in the latest product photoshoot.

“Being involved in the photo shoots was more fun than we ever imagined, and everyone involved helped put us at ease. We were so excited to see the photos in the finished catalogue and it has been such a brilliant experience for us all.

South Africa was awesome, with fantastic scenery and so many exciting things to do and see, not least the safari!"

“Our family has just had the best time ever, we've got to meet so many lovely and interesting people and do so much.

We're so proud to have had the opportunity to represent Regatta Outdoor Clothing and would like to wish next years winners the best of luck.

They really are in for the holiday of a lifetime!”

The search will soon be on for our Regatta Outdoor Clothing 2010 family so keep an eye on The Outdoor Store website and we will let you know how to enter next year. You never know, your family could experience a trip of a lifetime too!

Last Updated: April 23, 2009